‘Gambling advertising is out of control’, the Bishop of St Albans claimed this week.
The Rt Rev Alan Smith is calling for ‘strong yet sensible’ regulation in the UK. He pointed to Italy, which has already banned gambling advertising entirely. And Australia has also banned gambling advertising during sporting events.
Writing for Politicshome, Bishop Smith, the Church’s lead bishop for gambling,said that parents in the UK ‘were horrified their children were bombarded with gambling adverts’ throughout the World Cup. He said that ‘live-odds’ adverts placed ‘extensive pressure of viewers to bet’.
These are often shown during commercial breaks and informs viewers of the most recent odds, encouraging them to place bets as they watch the sporting event.
He said that these ‘relentless’ adverts would have been seen by an estimated 430,000 problem gamblers in the UK. He pointed out that victims of the gambling industry cost the tax-payer between £260 million and £1.2 billion every year.
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