Newsweek and the Washington Post have launched a new branch of their “On Faith” blog/website: Georgetown/On Faith. Here’s what the blog has to say about its scope and goals:
THE GOD VOTE
The Religion-Industrial Complex
–
The 2008 presidential election is probably the first in American history that has spawned a veritable faith and politics industry.
Entire non-profit organizations, university departments, think tanks, polling operations, and web divisions at prestigious East coast newspapers, have marshaled their resources in an attempt to make sense of the role that religion will play in the run for the White House. The industry is immense. Its wares displayed on every boulevard, sidewalk and back alley of the mass media. Its potential for influencing public opinion is considerable.
The faith and politics industry also has a variety of “applied” or “hands-on” subsidiaries. There are the lobbyists who work for religious special interest groups. There are demographers who conduct surveys for any client willing to cough up the fee. There is the very lucrative traffic in what I call “religious imaging.” By this I refer to the work of political consultants–an astonishing percentage of whom are graduates of theological seminaries–who advise and often rehabilitate candidates who have somehow drifted off (religious) message.
And did I mention that the industry is completely deregulated? That is to say, there are no standards for entrance, let alone excellence. No one seems to be interested in the identity of the employees or employers in the industry. It doesn’t hold annual conventions in a big, deep carpet-y Hotel where everyone gets to expense their meals back to Headquarters. In fact, no one seems to have much to say about the industry as a whole. It floats under the radar. Which is strange because as regards religion and politics the Industry is the radar.
The goal of this blog is to change that by casting a self-reflexive glance on the 2008 faith industry from a non-partisan perspective (about which more anon). By necessity, this will be an incomplete look, a peek. The industry is so vast and decentralized that no one observer could hope to cover it all. But, if all goes well I hope to draw your attention to key trends, emerging patterns, failures of judgment, and moments of critical heroism that will come to pass in 2008.