The Church of Jesus Christ of Latter-Day Saints (to use its proper name) is arguably America’s most important indigenous religion. It is a universal faith, but also “very American”, reckon Richard and Joan Ostling, authors of the excellent “Mormon America: The Power and the Promise”. Its history is entangled with America’s. Like American settlers, Mormons were pioneers who travelled far for religious freedom. Like America, Mormonism has grown fast. Smith had 26,000 followers when he died. Now he has more than 13m, more than half of them outside America. And within America, by one estimate, Mormonism is the fourth-largest denomination.
As it has grown, it has moved towards the mainstream. Its leaders renounced polygamy in 1890. Its members, following Smith’s view that the American constitution was divinely inspired, are patriotic and prone to public service. Mormons are also one of the best-behaved groups in America. Practising ones shun alcohol, cigarettes and even coffee. They work hard, marry, have lots of children and set aside an evening each week for quality time with the family. The 53,000 dark-suited, white-shirted, tie-wearing Mormon missionaries who fish for souls around the world can seem like America personified: earnest, friendly, optimistic, fond of Jesus and eager to tell you about it.
Yet many Americans have doubts about Mormonism. Only 53% of non-Mormon Americans think Mormons are Christian, despite the words “Jesus Christ” in the church’s name. Many evangelical Protestants think them heretics””the ruder ones regularly heckle Mormon conferences. Some secular Americans voice the opposite complaint: that Mormons are too pious and too likely to knock on your door.