(CT CS) Is Texting the Next Big Thing for Churches?

“A simple ‘I love you! Thanks for getting up with the baby last night’ can do wonders for my mood,” says Carla Wiking in “How Texting Has Improved my Marriage.” Though she was initially resistant to embracing texting as more than a way to send succinct updates, Wiking now sees it as an important third party in her marriage. For Wiking, texting offers vital connection: “I feel appreciated and thought of, which can be extra nice on long lonely days caring for kids at home.” Because of its connective power, texting can smooth and soften in ways other mediums may not. “We aren’t simply better coordinated,” writes Wiking. “We feel more love and appreciation and joy. Who knew a tiny keyboard could do all that?”

Healthier marriages aren’t the only beneficiary of SMS (Short Message Service). Hannah Natanson reports in The Washington Post that texting has had an overwhelmingly positive impact on our healthcare system, lowering communication hurdles and increasing provider availability. Natanson notes that texting allows hospitals and doctors’ offices to gather more accurate patient history, and instant-response crisis text lines provide support for individuals facing acute mental-health crises.

The opportunity to text with medical professionals offers a life-changing difference for many people. Jeffrey Millstein, Anish Agarwal and Lillian Sun—a primary care physician, an ER physician, and a medical student—wrote in the Philadelphia Inquirer that they “constantly combine hands-on care with digital technology” in their work with patients. Texting is growing to be the most accessible form of communication as “font size can be adjusted for those who are visually impaired, and voice commands through digital assistants such as Siri can be used if vision or finger dexterity are limitations.” All these features, especially when combined with texting’s ability to overcome language barriers via translations apps, make it easier to contact patients of every age, background, and income level.

Even while relationships and businesses benefit from this new touchpoint, people still want more texts. 75 percent of clients say that they would like to receive offers via SMS, but only 30 percent frequent businesses that offer this service.

Read it all.

print

Posted in Anthropology, Language, Parish Ministry, Pastoral Care, Psychology, Religion & Culture, Science & Technology, Theology