The latest development in the industry is upending this dynamic. Private-markets giants are buying and partnering with insurers on an unprecedented scale. This is transforming their business models, as they expand their lending operations and sometimes their balance-sheets. America’s $1.1trn market for fixed annuities, a type of retirement-savings product offered by life insurers, has been the focus so far. But Morgan Stanley, a bank, reckons that asset managers could eventually pursue insurance assets worth $30trn worldwide. Regulators are nervous that this is making the insurance industry riskier. Is the expansion by private-markets giants a land-grab by fast-and-loose investors in a systemically important corner of finance? Or is it the intended consequence of a more tightly policed banking system?
Apollo, which has a well-deserved reputation for financial acrobatics, is leading the way. In 2009 it invested in Athene, a newly formed reinsurance business based in Bermuda. By 2022, when Apollo merged with Athene, the operation had grown to sell more fixed annuities than any other insurer in America. Today Apollo manages more than $300bn on behalf of its insurance business. During the first three quarters of 2023, the firm’s “spread-related earnings”, the money it earned investing policyholders’ premiums, came to $2.4bn, or nearly two-thirds of total earnings.
Imitation can be a profitable form of flattery. kkr’s tie-up with Global Atlantic, an insurer it finished buying this month, resembles Apollo’s bet. Blackstone, meanwhile, prefers to take minority stakes. It now manages $178bn of insurance assets, collecting handsome fees. Brookfield and Carlyle have backed large Bermuda-based reinsurance outfits. tpg is discussing partnerships. Smaller investment firms are also involved. All told, life insurers owned by investment firms have amassed assets of nearly $800bn. And the traffic has not been entirely one-way. In November Manulife, a Canadian insurer, announced a deal to buy cqs, a private-credit investor.
Wall Street titans are betting big on insurers. What could go wrong? https://t.co/GeGZs4ULQN
— Tim McBride (@mcbridetd on Bluesky) (@mcbridetd) January 24, 2024