“We’ve still barely hit the tip of the iceberg for people who could play [the] games but don’t think they can,” says David Roberts, the CEO of PopCap, the company that created Bejeweled.
“With Bejeweled, 70 percent of our customers are women, and that astounds almost everybody,” he says….
Roberts says people were wrong in assuming that games on Facebook would appeal to a more traditional audience of younger males.
“What you find is a lot of women who are both working and raising children just have no time for relationships,” says Misiek Piskorski, who teaches about online social networking at the Harvard Business School. “But it’s not like they wouldn’t want to spend more time having these relationships. It’s just really, really hard. And this allows them to basically sustain these relationships.”