Just as former Massachusetts Gov. Mitt Romney tries to overcome unease about his Mormon faith in his bid for the Republican presidential nomination, a new ad campaign promoting the religion is drawing attention.
“I’m a Mormon” billboards and television commercials aimed at improving the religious group’s public image have surfaced over the past week in states almost certain to be battlegrounds for next year’s presidential contest.
But don’t expect to see Romney in a commercial proclaiming “I’m a Mormon.” The Church of Jesus Christ of Latter-day Saints, whose members are commonly called Mormons, says its ad campaign has nothing to do with the candidate. (Federal law prevents nonprofit organizations such as the LDS church from participating in political campaigns.)
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With Romney In the Race, Mormons Steps Up Ads
Just as former Massachusetts Gov. Mitt Romney tries to overcome unease about his Mormon faith in his bid for the Republican presidential nomination, a new ad campaign promoting the religion is drawing attention.
“I’m a Mormon” billboards and television commercials aimed at improving the religious group’s public image have surfaced over the past week in states almost certain to be battlegrounds for next year’s presidential contest.
But don’t expect to see Romney in a commercial proclaiming “I’m a Mormon.” The Church of Jesus Christ of Latter-day Saints, whose members are commonly called Mormons, says its ad campaign has nothing to do with the candidate. (Federal law prevents nonprofit organizations such as the LDS church from participating in political campaigns.)
Read it all.