Google reveals 'Zeitgeist' survey of top British web searches for 2011

Google’s annual run-down of Britain’s most popular and fastest rising searches always makes for a revealing list ”“ the internet search engine calls the study “Zeitgeist” because it aims to capture the spirit of our age.

This year the royal wedding was fastest-rising but, tellingly, it doesn’t even make the top 10 most popular UK searches. That’s dominated by functional queries for Facebook, eBay, YouTube, Hotmail and, oddly, Google itself. When it comes to individuals, the same is true: Kim Kardashian, Victoria Beckham and Emma Watson are most popular, untouched by the fastest-rising people such as the late American TV star Ryan Dunn or singers Adele and Ed Sheeran.

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