Two high-profile TV adverts this season seem to point back to the sentiment of Dickens’ tale. Sainsbury’s sign off with the strap line ”˜Christmas is for sharing’, whilst John Lewis prefer ”˜Give someone the Christmas they’ve been dreaming of’. Behind the marketing strategy seems to be a genuine search for a more profound message to accompany the call to consume. Both are centred on sharing and people, not objects or wealth.
Margaret Oliphant, Scottish novelist and historical writer, wrote that A Christmas Carol ”˜moved us all those days ago as if it had been a new gospel’. And its popularity and pertinence remain undimmed. But shining even brighter is the old Gospel ”“ the ultimate story of second chances and redemption that is ready to move us again this Christmas and lead us to sharing it with others.
Read it all.
(LICC) Phil Grundy–Christmas ”“ What’s the Story?
Two high-profile TV adverts this season seem to point back to the sentiment of Dickens’ tale. Sainsbury’s sign off with the strap line ”˜Christmas is for sharing’, whilst John Lewis prefer ”˜Give someone the Christmas they’ve been dreaming of’. Behind the marketing strategy seems to be a genuine search for a more profound message to accompany the call to consume. Both are centred on sharing and people, not objects or wealth.
Margaret Oliphant, Scottish novelist and historical writer, wrote that A Christmas Carol ”˜moved us all those days ago as if it had been a new gospel’. And its popularity and pertinence remain undimmed. But shining even brighter is the old Gospel ”“ the ultimate story of second chances and redemption that is ready to move us again this Christmas and lead us to sharing it with others.
Read it all.