“I’d say that the new black voices are much more organic than those of the past. They don’t need to emanate from the pulpit in order to be heard, or to inform, or to galvanize people from across the nation,” said Avis Jones-DeWeever, director of the National Council of Negro Women’s Research, Public Policy and Information Center. “These voices epitomize the next evolution of black political activism.”
There’s a difference in the types of stories that black and mainstream media cover, McCauley said. While some in the mainstream might analyze the influence of large media corporations on the Internet, black bloggers might focus on shows produced by Viacom-owned TV networks like VH1’s “Flavor of Love” and question the cartoonish depiction of African Americans.
And when Sen. Hillary Rodham Clinton mentioned Robert F. Kennedy’s June 1968 assassination while defending her decision to continue her presidential campaign, “a lot of the mainstream media covered it as a statement unto itself,” said Hicks. “But in the black community it was part of a pattern.” He, like others, noted that Clinton made her statement four days after the Roswell (Ga.) Beacon put a photo of Obama on its front page with the crosshairs of a rifle scope over him, and former Republican presidential candidate Mike Huckabee made a joke about somebody aiming a gun at Obama during a speech to the National Rifle Association.
“The mainstream media had a reason to look at black voices in the media because of the Obama campaign,” Hicks said. “But these voices have always been out there.”