(Medium) Tim Keller–How Do We Reach a Global Generation?

On a related note, we at Redeemer City to City aren’t in the business of exporting Hollywood and Western values. Far from it. One of the things the global church has suffered from is America’s role as an amazing economic engine. When Christians in America have a new idea, they churn out books and videos. They send people all around the world to sell their product. If they have an evangelistic method that works in Florida, they think they should give it to everybody. The trouble is, when Americans export their way of doing evangelism to other parts of the world where people are more secular or non-Western, it just doesn’t work.

Even though Americans have produced so much material for the Christian world, America is out of step. It may be ahead of the rest of the world when it comes to packaging and marketing and publishing, but it’s behind the rest of the world when it comes to understanding the cultural moment.

On a positive note, our kids are already connected across cultures. Young people are talking to each other all across the world. This is the sort of communication that church leaders need to reach the next generation — a collaboration across cultural, national, and denominational lines. And when we meet together, like the cultures of the world already are, then we can begin to meet the most important challenges of our day.

Read it all.

Posted in Evangelism and Church Growth, Globalization, Parish Ministry, Urban/City Life and Issues