In two important and deeply personal books, Harvard Business School emeritus professor Shoshana Zuboff and Russian-born American journalist Yasha Levine reveal that such surveillance, by the corporate world and the state, is not a dirty exception but the rule; not a malfunction or mistake, but the norm. These surveillers are intrinsically and historically linked.
Zuboff’s massive The Age of Surveillance Capitalism (at 700-plus pages) will surely become a pivotal work in defining, understanding and exposing this surreptitious exploitation of our data and, increasingly, our free will.
Even “data”, as a term, erases the fact that it comprises the very essence of us – our likes and dislikes, our physical and emotional attributes, our social connections, our physical environment, the patterns of our daily lives. It is us, packaged and sold on for further exploitation.
“Surveillance capitalism unilaterally claims human experience as free raw material for translation into behavioural data”, which then is utilised to produce “surveillance revenue”, Zuboff writes.
— ACEMAXX ANALYTICS (@acemaxx) February 5, 2019