In the city of Greensboro, N.C., there’s a program designed for teenage mothers. To prevent these teens from having another child, the city offers each of them $1 a day for every day they are not pregnant. It turns out that the psychological power of that small daily payment is huge. A single dollar a day is enough to push the rate of teen pregnancy down, saving all the incredible costs ”” human and financial ”” that go with teen parenting.
Cass Sunstein, President Obama’s pick to head the Office of Information and Regulatory Affairs, is a vocal supporter of the program, because it’s an economic policy that shapes itself around human psychology. Sunstein is just one of a number of high-level appointees now working in the Obama administration who favors this kind of approach.
Read or listen to it all.
Using Psychology To Save You From Yourself
In the city of Greensboro, N.C., there’s a program designed for teenage mothers. To prevent these teens from having another child, the city offers each of them $1 a day for every day they are not pregnant. It turns out that the psychological power of that small daily payment is huge. A single dollar a day is enough to push the rate of teen pregnancy down, saving all the incredible costs ”” human and financial ”” that go with teen parenting.
Cass Sunstein, President Obama’s pick to head the Office of Information and Regulatory Affairs, is a vocal supporter of the program, because it’s an economic policy that shapes itself around human psychology. Sunstein is just one of a number of high-level appointees now working in the Obama administration who favors this kind of approach.
Read or listen to it all.