Senator John Kerry (D-Mass.), chairman of the Communications Subcommittee, said Tuesday that he will introduce an online privacy bill that will create standards for how consumer data is collected and used for marketing. It will also give users more control over how their Internet activity and profiles are accessed by advertisers and Web sites.
Kerry’s bill, announced in a news release during a Senate Commerce Committee hearing on consumer online privacy, comes after two privacy bills were introduced in the House in recent months that would protect sensitive information such as health and financial data unless expressly volunteered to be collected by users. Kerry said he hopes his bill will be passed at the beginning of the next Congress.
The legislative proposals add momentum to a push by consumer groups to create stronger federal rules for how companies such as Facebook, Apple, Amazon and Google can track user activity and place ads based on that information. Facebook faced criticism for creating complex changes to its privacy polices late last year that made some information more available to the public. Apple and AT&T were criticized for a data breach that revealed the network identities of its iPad users. Google said it accidentally snooped on residential Wi-Fi networks around the world as it collected technical information for location-based applications.
Maybe, but the idea of having Government, the biggest collector and user of private information, regulating privacy does not inspire any confidence.