“Fundamentally this thing has been reshaped, resized and rethought,” Mr. [Sergio] Marchionne [of Chrysler] said of Detroit. The biggest difference, he said, is that the Big Three have finally broken the habit of reflexively raising incentives to increase sales volumes.
“We’re not trying to kill each other for this month’s market share,” he said. “Those days are over. We’re not offering $7,000 checks to try to sell a car.”