Wondering just who everyone is on Facebook? Well, wonder about 83 million fewer of them. Via Mashable, Facebook revealed in their 10-Q that 4.8 percent of the site’s worldwide monthly active user accounts are “duplicate,” meaning “an account that a user maintains in addition to his or her principal account.” The rest are deemed “false” and fall under two headings ”” 1.5 percent are “undesirable,” used for terms of service violating activities like spamming, and 2.4 percent are “user-misclassified” meaning an account wherein “users have created personal profiles for a business, organization, or non-human entity such as a pet.” No matter how cute it is, little Fido’s profile might be deceiving people! So all told, 8.7 percent of Facebook’s users do not correspond to actual people. But considering it has 955 million users, that adds up fast.
