Baby boomers make up the largest share of banking customers in the U.S., according to a December Gallup poll. Nearly nine in 10 baby boomers (89%) currently have at least one checking, savings, or money market account at a bank or another financial institution. But Gallup’s 2013 retail banking study shows that just 12% of baby boomers with active bank accounts trust banks a “great deal,” with the majority placing only “some” or “very little” trust in these institutions.
