For the Episcopal Church Office of Communication, 2013 was a remarkable year.
“The year 2013 showed continued dramatic growth in audiences for all of our digital publications, our website and our social media outlets,” noted Anne Rudig, Director of Communication. Our internal and external media relations efforts yielded some significant placements and much expanded activity.”
So that’s where all the people have gone.
Two things. First the numbers don’t really add up unless you assume the people who went to pages other than the Home Page, skipped the home page and had a direct link to the page they viewed , which is highly unlikely based on their number in excess of 70% new visitors. Second, I wonder if their news releases in Spanish are any more well written or comprehensible than their releases in English?
Oops, a slip of the finger–that should be in excess of 60% new visitors.
Does TEC no longer offer *any* print publications?
I suppose not — that’s interesting if so.
David, actually skipping the home page is quite possible for new visitors. All they need is a link from a Google Search. A high percentage of our new visitors at Lent & Beyond land on one of our posts due to search engines.