The researchers are quick to note that not everyone uses Twitter, only 14 percent of the US population, and not all who do use it to talk about politics, for example.
Still, looking at how conversations flow on social media can provide new insights into how people communicate in a way that was not possible until very recently.
“You could never do that in the old days when you were running around with a pen and clipboard,” said Marc A. Smith, one of the study’s authors and director of the Social Media Research Foundation.