The cherished idea of the Twitter universe as a gloriously turbulent and fluid place for debate has taken a major hit, thanks to new research from China.
At the same time, findings from the United States have demolished another plank of common wisdom about digital communications. There is, it turns out, no relationship at all between the number of times an online article is shared and the number of times it is actually read.
In a paper published in March, two Chinese social scientists, Fei Xiong and Yun Liu, of Jiaotong University in Beijing, revealed unexpected results from an in-depth study into how opinions form on social media.
The pair analysed 6 million posts from almost 2.5 million Twitter users during a six-month period. In looking at how Twitter users are influenced by the thoughts of other micro-bloggers, the researchers came to what they termed a ”non-trivial” conclusion, meaning, pretty much, they aren’t.