he medium of television is””like newspapers, magazines and books””undergoing massive disruption.
The average number of cable stations Americans receive ballooned from 129 in 2008 to 189 in 2013, an increase of one-third in just five years.(1) During the same five-year period, Netflix introduced subscription-based Internet streaming of both TV shows and movies, a service that has multiplied to include more than 60 million subscribers around the globe.(2)
What effects, if any, have these seismic shifts had on the TV audience? Barna Group surveyed a nationally representative panel of U.S. adults on their viewing habits and preferences.
Read it all.
Barna–Network, Cable, Streaming: What Americans Are Watching in 2015
he medium of television is””like newspapers, magazines and books””undergoing massive disruption.
The average number of cable stations Americans receive ballooned from 129 in 2008 to 189 in 2013, an increase of one-third in just five years.(1) During the same five-year period, Netflix introduced subscription-based Internet streaming of both TV shows and movies, a service that has multiplied to include more than 60 million subscribers around the globe.(2)
What effects, if any, have these seismic shifts had on the TV audience? Barna Group surveyed a nationally representative panel of U.S. adults on their viewing habits and preferences.
Read it all.