(NYT Magazine) Saul Austerlitz–How the Berenstain Bears Found Salvation

Mike Berenstain became a designer at Random House and then a children’s-book writer and illustrator for about 10 years before being called in by his overworked parents to help out with the family business in the mid-1980s. Stan died in 2005, and after that, Mike was left in charge of the writing; his mother continued to co-illustrate the stories along with Mike until she died in 2012. Mike took over as sole author and illustrator, and the books began to reflect more of his own personality, even as he served as the faithful executor of his parents’ vision. This led to a disconnect between his family’s stolid, universalist postwar morality and his own.

Stan Berenstain had been born to a secular Jewish family in West Philadelphia, and Jan Berenstain, née Grant, was Episcopalian by birth. Mike and his brother were not raised in any particular religious faith. “They taught me morals and traditions and ethics, but not a particular spiritual identity,” he says. Mike didn’t find religion until he enrolled his children at Quaker schools near his suburban Philadelphia home, which led him to the Presbyterian Church and a mature religious faith of his own.

In 2006, Mike Berenstain, with the agreement of his mother, approached HarperCollins with an idea for a new book series. They had noticed an unusual volume of letters and emails from devoted Christian readers, writing to share their appreciation for the timeless values of the Berenstain Bears books. A light went off: How about an entire series for religious readers?

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