Exeter Cathedral is aiming to lead the way in how religious institutions market themselves online, following a complete refresh of its online portal by digital marketing agency AB.
The new site was required to meet the varied requirements of the Cathedral’s churchgoers, hirers, the local community as well as tourists and potential visitors. The new site features a centralised events calendar and also raises the profile of the Cathedral’s fundraising efforts, including its current Big Lego Build project.
Laurence Blyth of Exeter Cathedral explained that the Cathedral’s previous site was no longer fit for purpose, which has led to the need for the commission. “It told the story of the Cathedral from a religious point of view, but hadn’t kept pace with how the Cathedral needs to fundraise and attract tourist visitors. The portal developed and delivered by AB has been very well received and we expect to see a significant uplift in visitor numbers this year as a result of our enhanced digital presence.”
Exeter Cathedral spreads its message online with new portal | The Drum @ExeterCathedral @CofEDevon https://t.co/kDWvTVG4EX
— Chantal Mason (@ChantalMasonExe) March 27, 2018