NEWS Corporation chief Rupert Murdoch is urging Australians to move out of their comfort zones and embrace new technology.
In his second of five Boyer Lectures, The Challenge of Technology, which will be aired on ABC Radio National at 5pm tomorrow, Mr Murdoch says people should stop whingeing about the challenge of new technology and “get out in front of it”.
He says new technology, such as the internet, is destroying business models that have been used for decades, particularly those with a “one size fits all” approach to their customers.
The US television networks are finding their audiences shrinking every day, he says. “People suddenly have a growing multitude of choices — and they are rightly exercising those choices,” Mr Murdoch says.
Read it all..
Murdoch to Aussies: embrace technology
NEWS Corporation chief Rupert Murdoch is urging Australians to move out of their comfort zones and embrace new technology.
In his second of five Boyer Lectures, The Challenge of Technology, which will be aired on ABC Radio National at 5pm tomorrow, Mr Murdoch says people should stop whingeing about the challenge of new technology and “get out in front of it”.
He says new technology, such as the internet, is destroying business models that have been used for decades, particularly those with a “one size fits all” approach to their customers.
The US television networks are finding their audiences shrinking every day, he says. “People suddenly have a growing multitude of choices — and they are rightly exercising those choices,” Mr Murdoch says.
Read it all..