[Kai] Ryssdal: All right, so explain it to me. How does Unvarnished work?
[Peter] Kazanjy: So, essentially what Unvarnished is trying to do is take how professional reputation works in the off-line world and bring it online. Right now, professional reputation information, it exists in the minds of all of our colleagues, and that information is kind of very fractured and not accessible. And what we’re seeking to do is surface that information in such a way that it makes it much more accessible and much more valuable — much the same way that Web sites like Trip Advisor has done for hotels and Yelp has done for restaurants and dentists and doctors and plumbers and individuals as well.
Ryssdal: And all of those things, I get, right — hotels and travel experiences and even dentists. But somehow, this idea of professional reputation being open to such interpretation, it’s a tricky thing, isn’t it?
Kazanjy: Well, I think it is, but I think that a lot of times people say, they immediately go to thinking about themselves being reviewed, as opposed to “Wow, it would be great for a forum where I can express my opinion and give great credit where credit is due, and also feedback where needed.” And also, great to have a resource where I could actually get the inside scoop and figure out who’s great to work with, who’s good to work with and who maybe I want to avoid.