Columbia University Tries an Idea to Get Students to Talk to one Another face to Face

Maybe money can’t buy happiness. But can it buy friendliness?

Columbia University is hoping it can. The Office of Residential Programs at the university, sensing that its campus had grown too introverted, this week has tried to encourage casual interactions among students with a game, called “The Social Experiment,” aimed at getting campus strangers to talk to each other. The winner gets $500.

Here’s how it works: Each day of the week all students on campus are given a random word as a prompt. A subset of students is assigned to keep one of several passwords, which they disclose to any student who addresses them with the prompt word. At the end of the week, the person who has collected the most passwords wins the cash. The idea is that in the process of foraging for passwords, seekers will be forced to interact with fellow students whom they do not know.

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