It is de rigeur for anyone starting a business today to use keywords like ‘virtualisation’ and scoff at the thought of paying for real estate and overheads.
With laptops, tablets, smartphones and teleconferencing, staff can work for their multi-national from practically any location. And cloud computing – storing information on remote servers rather on local PCs – means that projects can be synced effortlessly, no matter where you are.
But even in the early adopting world of tech, place still seems to play an important role. In New York, there is now talk of a ‘Silicon Alley’ because of all the start-ups. England has its own mini-hub around Cambridge. Germany has Munich.