The global advertising market should continue to recover steadily over the next three years driven by markets such as China, which is expected to overtake Germany as the world’s third-largest ad market in 2011, according to the latest forecast from Publicis Group SA’S (PUB.FR) ZenithOptimedia.
Advertising spending in China is expected to grow 51% over the next three years to reach $34.24 billion in 2013, said Zenith.
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(DJ) China To Overtake Germany As No. 3 Ad Market In 2011
The global advertising market should continue to recover steadily over the next three years driven by markets such as China, which is expected to overtake Germany as the world’s third-largest ad market in 2011, according to the latest forecast from Publicis Group SA’S (PUB.FR) ZenithOptimedia.
Advertising spending in China is expected to grow 51% over the next three years to reach $34.24 billion in 2013, said Zenith.
Read it all.