The cover for What on Earth Am I Here For? The Purpose Driven Life features a tree, but unlike the original life-like, two-toned design, it has brightly coloured leaves on a white background.
“Some of the titles that appealed to us most were the ones where the title and the subtitle seemed to kind of be a dialogue, a question and answer,” Zondervan marketing executive Rich Tatum told The Christian Post.
“It seemed like that makes more sense with this generation ”“ leading with the question and the answer is the ‘Purpose Driven Life’ rather than leading with the answer and then subtitling it with the question.
Garbage.