(NY Times) Your Online Attention, Bought in an Instant

You can be sold in seconds.

No, wait: make that milliseconds.

The odds are that access to you ”” or at least the online you ”” is being bought and sold in less than the blink of an eye. On the Web, powerful algorithms are sizing you up, based on myriad data points: what you Google, the sites you visit, the ads you click. Then, in real time, the chance to show you an ad is auctioned to the highest bidder.

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