(Local Paper) Hyper-local Publishing Flourishes in South Carolina

Home House Press is one of at least a dozen book publishers operating in South Carolina. Half of those companies are based in the Charleston area. They produce traditional books ”” printed on paper, bound and shipped to stores and customers. They do this in a digital age when printed materials such as newspapers, magazines and books face increasing competition from other media platforms.

They are succeeding, more or less, even as larger publishers ”” typically divisions of multinational media conglomerates ”” are struggling to cope with growing demand for Web-based products and electronic books. They are flourishing even though powerful retailers and distributors like Amazon and Ingram demand discounts and high fees.

What’s the secret? Specialization, South Carolina publishers said. And a strong emphasis on local topics and people. Oh, and coffee table books.

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Posted in * Culture-Watch, * Economics, Politics, * South Carolina, Books, Economy, Science & Technology