Why should pastors bother with social media?
Meredith Gould: Very short answer: Since social media, in some form is here to stay, church leadership, including but not limited to pastors, need to learn why it’s so powerful for ministry. I wrote The Social Media Gospel to help them learn and understand “why to” embrace social media. Why, pray tell, would any person of faith and goodwill choose to ignore these powerful tools for ministry?
You make the point that the rapid change of social media is one thing that church folks find off-putting. How can churches that don’t like change embrace such change-addicted platforms?
Meredith:….We need to distinguish among types of change before we can talk about what church people are finding so off-putting. Are they really upset about rapidly-changing functionality or is their resistance to cultural and institutional change?