“Mother of all rows”, the headlines trilled, but parenting website Babyology’s very public slapdown of overzealous trolls earlier this week sent out a clear message. Shut up or back off.
Here’s a recap: trolls targeted the site’s popular Facebook page with tirades of abuse, taking offence at anything and everything – from posts regarding children’s parties, to having siblings too close together, to being unable to breastfeed. (Where is the milk of human kindness when you really need it?)
The site’s moderators had long been used to filtering such vitriol. In the past their policy was to simply hide offensive posts from their 115,000+ followers and deny the “poster” a ready audience.
But everyone has their tipping point. That moment came for a Babyology staff member who was left “in tears” after being attacked over the way she had decorated her son’s nursery.