It’s finally happening, folks. This year, the average time Americans spend with digital media each day will surpass traditional TV viewing time. That’s according to of media consumption among adults.
The average adult will spend more than five hours per day online and on non-voice mobile activities (read: texting, apps, games). That’s compared to an average four hours and 31 minutes each day of TV watching.
Daily TV time will actually be down slightly this year, while digital media consumption will be up nearly 16 percent.