“We are a very media-conscious generation. We know the power of the mass media on the public mind. Consequently, we want to use the media in evangelism. By print or tape, by audio or videocassette, by radio and television we would like to saturate the world with the good news. And rightly so. We should harness to the service of the gospel every modern medium of communication which is available to us.
Nevertheless, there is another way, which is still more effective. It requires not complicated electronic gadgetry; it is very simple. It is neither organized nor computerized; it is spontaneous. And it is not expensive; it costs precisely nothing. We might call it ‘holy gossip.’ It is the excited transmission from mouth to mouth of the impact which the gospel news is making on people. ‘Have you heard what has happened to so and so? Did you know that such and such a person has come to believe in God and has been completely transformed? Something extraordinary is happening in Thessalonica: a new society is coming into being, with new values and standards, characterized by faith, love and hope.'”
–John R. W. Stott, The Message of 1 & 2 Thessalonians (Bible Speaks Today)[Downers Grove, Illinois: InterVarsity, 1991], pp.37-38, and quoted by yours truly in this morning’s sermon