17. While the average religious leader can expect one retweet for every 500 followers, the average musician only sees one retweet for every 30,000 followers.
18. 64% of consumers have made a purchase decision based on social content.
19. 91% of 18-34 year olds using social media are talking about brands.
20. 60% of U.S. smartphone owners now visit their favorite social networking sites on a daily basis, up from 54% in 2011.
