(BI) Google’s New Inbox App Is Going To Really Annoy Advertisers

Google just announced a new app called “Inbox” that has the potential to transform the way we email. But it also looks like it’s going to seriously annoy advertisers as a result.

One of the key features of the Google Now-like app is “Bundles.” Basically, Inbox automatically bundles together certain kinds of messages like bank statements and purchase receipts so it’s easy to scan through them quickly.

Another feature likely to catch the eye of advertisers is “Highlights” which helps you find key information like flight itineraries and event info, but it also pulls in information from the web that wasn’t in the original email like the real-time status of your flight.

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