So what’s going on?
Twitter is at a crossroads when it comes to its evolution. While it aspires to be as big as Facebook, connecting fans to celebrities, sports fanatics to game information, and the media to, well, the media via short 140-character bursts can only grow this social media company so large.
With 300 million users, Twitter is still more than a billion shy of Facebook. And with ad revenue growth now slowing, investors want to know if there’s an actual plan in place or if all of this Facebook talk is just wishful thinking.