Certainly, The Times isn’t the only news organization bewildered and perhaps a bit sheepish about its predictions coverage. The rest of media missed it too, as did the pollsters, the analysts, the Democratic Party and the Clinton campaign itself.
But as The Times begins a period of self-reflection, I hope its editors will think hard about the half of America the paper too seldom covers.
The red state America campaign coverage that rang the loudest in news coverage grew out of Trump rallies, and it often amplified the voices of the most hateful. One especially compelling video produced with footage collected over months on the campaign trail, captured the ugly vitriol like few others. That’s important coverage. But it and pieces like it drowned out the kind of agenda-free, deep narratives that could have taken Times readers deeper into the lives and values of the people who just elected the next president.
In other words, The Times would serve readers well with fewer brief interviews, fewer snatched slogans that inevitably render a narrow caricature of those who spoke them.
Not everybody missed it. 10 days ago the CEO of Ford was on Fox Business (yes, FOX) explaining how Donald Trump had misunderstood the plant closings in Michigan. That same day Reebok announced it was moving some of its shoe production back to the US from China. That’s when I knew Trump was going to win.