“You now have billions of people on the internet, and most of them are not that happy with the status quo,” said Ian Bremmer, the president of the Eurasia Group, a research firm that forecasts global risks. “They think their local government is authoritarian. They think they’re on the wrong side of the establishment. They’re aggrieved by identity politics and a hollowed-out middle class.”
Many factors accounted for Mr. Trump’s win: middle-class economic anxiety in the industrial Midwest; an inchoate desire for some kind of change in the national direction; and some mix of latent racism, xenophobia and sexism across the electorate. But as even Mr. Trump acknowledged in an interview with “60 Minutes” aired Sunday, social media played a determining role in the race.
In the past, Mr. Bremmer said, the concerns of Mr. Trump’s supporters might have been ignored, and his candidacy would almost certainly have foundered. After all, he was universally written off by just about every mainstream pundit, and he faced disadvantages in money, organization and access to traditional political expertise. Yet by putting out a message that resonated with people online, Mr. Trump hacked through every established political order.
“Through this new technology, people are now empowered to express their grievances and to follow people they see as echoing their grievances,” Mr. Bremmer said. “If it wasn’t for social media, I don’t see Trump winning.”