Sensing an opportunity Hamdi set off to the small village of New Berlin, New York, to have a look. There he found the last employees of the last plant in the area closing it down.
Hamdi Ulukaya: I remember like yesterday. It’s like this sadness in this whole place. Like as if somebody died, like, somebody important died.
Steve Kroft: Two hundred jobs?
Hamdi Ulukaya: Two hundred jobs was gone.
Former employees Frank Price, Maria Wilcox and Rich Lake were among the mourners that day.
Rich Lake: Your whole livelihood’s gone. You don’t really know what you’re gonna do or where you’re gonna go….