The Church of England is turning to millennial ‘creatives’ to boost its online reach as regular church attendance is replaced with digital engagement.
Around 50 ‘technicians and creatives’ from around the UK are being brought into central London for a day-long event pitching ideas for new apps, hashtags and websites to help the Church boost its web presence.
Their ideas will be judged by an expert panel including the BBC’s senior digital producer Lynda Davies and the LEGO Group’s global social media team senior manager, James Poulter.
It comes as the Church battles dwindling numbers coming on a Sunday and instead is trying to reach people through social media and digital marketing techniques. Figures released in October say 1.2 million people every month engage with the Church online through its videos, images, podcasts and blogs.