“First, why are we calling them Gen Z? Well, you may remember that Millennials were originally called Gen Y because they were born after Gen X, before they became Millennials. The same is probably true for Gen Z. Eventually, they’ll get their own name, once the particularities of their generation become clear. You may hear some people already referring to them as the ‘iGen’ or ‘digital natives’ because of their relationship with technology. Others called them the ‘homeland generation’ because most of them were born after 9/11. You may also hear ‘centennials’ or ‘founders’—but for now, the most widely accepted title is Gen Z.
“Gen Z was born between 1999 and 2015, making the oldest of them 18 this year. Most of them are in their teens and childhood years. Gen Z is the second largest generation alive today. In the U.S. there are 69 million of them, compared to 66 million Millennials, 55 million Gen Xers and 76 million Boomers. The parents of Gen Z are Gen X and Millennials. They are most ethnically diverse generation alive today, and they have, for better and worse, grown up with technology at their fingertips. The smartphone was invented before most of them were even born.