How is it that the noun “mission” has come so to dominate the avalanche of Anglican reports and episcopal directives? It is oddly contentless, unlike the older word “evangelism”, which suggests that we have the good news of the gospel to impart. What is little understood is how this word has come to be shaped by modern management theory.
Successful managers, Lyndon Shakespeare writes, are “makers of worlds by the use of words”, and those words must have particular qualities: “low in definition and direct reference, vague and mysterious in terms of precise content, easy to say, vivid and radical sounding in metaphorical and imagistic terms”. Two key terms that theorists employ for such world-making are “mission” and “vision”, and readers hardly need to be reminded of the recent use of these words in the Vision and Strategy documents.
The distinction between the two terms is that the vision gives the organisation direction and meaning, while the mission strategy points to how it will realise its purpose. The Church of England, however, while embracing managerialism with an unholy hospitality, has confused mission and vision so that mission has displaced the vision to become an end in itself. Every single facet of our lives as Christians is held to be for the sake of mission, and is subsumed in utilitarian fashion to this end.
Critique of managerialism in the CofE by Alison Milbank @SaveTheParish https://t.co/TcJpCXeRK5
— john milbank (@johnmilbank3) October 28, 2023