“The day after Valentine’s Day is one of our biggest days of the year,” says [Noel] Biderman, founder and CEO of Ashley Madison, a 10-year-old site that unapologetically caters to “discreet” encounters for the married or otherwise attached. “People are disappointed by their spouses’ lack of effort, and they feel especially undervalued when there is a societal expectation of romance. Certain days of the year act as litmus tests for many people in relationships.”
Websites designed to facilitate cheating appear to be thriving; some earn tens of millions of dollars a year, and competition is growing. In addition to Toronto-based Ashley Madison, there’s a growing crop of copycats that equate affairs with romance, passion and adventure.
Whether these sites promote cheating or just facilitate it is up for debate….