A legal row between Cadbury and a small confectioner over the use of the colour purple on packaging was “demeaning”, a senior Essex church figure has said.
The Meaningful Chocolate Company redesigned its purple advent box after a warning from its lawyers.
The advice followed Cadbury’s victory in a dispute with rival Nestle over its rights to purple packaging….
And this Bishop thinks his commentary on this is important why?
Bp Stephen is big on fair trade, chocolate, and evangelism. However, the local chocolaterie could have gone with Sarum blue for Advent.
Actually, from what I remember, the traditional packaging for Cadburys has always been blue with white lettering. Dressing in the Imperial Purple is a rather recent pretence which seems to have coincided with this venerable British and Quaker company being taken over by an American purveyor of lurid yellow gunk, along with an increasing litigiousness. I suspect the negative publicity has been a huge own goal for them.
#3 Pageantmaster, I just returned from Merrie Olde and was relieved to discover that Kraft hasn’t tampered with the Crunchie bar. The price has really come down, though. I bought a package of four for a pound! 🙂 My carry-on case looked like a goodie hamper, hahaha. Hobnobs were on sale, too!
Anyhoo, I read an artilce a couple of months back that said one of the Cadbury heirs is planning to start a new Cadbury’s chocolate business. Good for her!
Crunchie bars may have shrunk in size from what I recollect – one of the problems with going metric I suppose, but yes, they taste the same from what I remember.
I fully support British chocolate manufacturers but the truth is that Belgium is the place to go for real individual chocolate makers. Hope you had a happy visit here.