Katrina Onstad–The real cost of our 'fast fashion' consumption culture

This week we learned of yet another fire in a garment factory in Bangladesh, this one killing more than 100 people. Before the nine-storey building blazed, workers at Tazreen Fashions Ltd. in Dhaka were making clothes for Wal-Mart and Walt Disney, among other retailers. The International Labor Rights Forum estimates that since 2005, more than 700 garment workers have died in Bangladesh as a result of safety violations in buildings. Survivors of the Tazreen fire told The Guardian that managers stopped workers from leaving the building after a fire alarm and locked the doors. Then came a panicked crush; bodies were charred beyond recognition. All this for a job that earned most workers less than $40 a month.

So this is the dark side of “more.” And we are consuming more, for less money, than we used to. In 1969, Canadians spent 10.5 per cent of household income on clothing and accessories; in 2010, that figure dropped to 6.5 per cent. An insatiable appetite for makeover shows and a mainstreaming of the fashionista ideal have coincided with a total transformation of clothing production. According to a recent article in The New York Times Magazine, it now takes “fast fashion” leader Zara two to three weeks to move an item from an idea in a studio to a hanger in a store….

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