Millennials””people born between 1981 and the early 2000s””are much closer to their parents than previous generations, and they have gained a reputation for being coddled by so-called helicopter parents, say researchers who study Millennials. But when they started joining the workforce in the early 2000s, managers balked at parents getting involved in their kids’ workplace struggles or job searches.
That was then. Now, some firms have begun embracing parental involvement and using it to attract and hold onto talent and boost employee morale.
One of them is Northwestern Mutual. Michael Van Grinsven, field-growth and development director at the Milwaukee-based financial firm, says the company does everything it can to accommodate the parents of college-aged interns, including regularly inviting them to the office for open houses.