Almost half of all American women (40%) with children under the age of 18 are the primary or sole source of income in their families, according to a major Pew survey released this year. Back in 1960, the share was just 11%. It is a huge social shift.
Once, American mothers were dubbed “soccer moms”. Then, after 9/11, we got to know the “security moms”. Today’s generation are the “breadwinner moms”.
But to lump all these millions of women together is simplistic. This story of financial revolution is really two stories.