(NYT Magazine) How One Stupid Tweet Blew Up Justine Sacco’s Life

I would be the only person she spoke to on the record about what happened to her, she said. It was just too harrowing ”” and “as a publicist,” inadvisable ”” but she felt it was necessary, to show how “crazy” her situation was, how her punishment simply didn’t fit the crime.

“I cried out my body weight in the first 24 hours,” she told me. “It was incredibly traumatic. You don’t sleep. You wake up in the middle of the night forgetting where you are.” She released an apology statement and cut short her vacation. Workers were threatening to strike at the hotels she had booked if she showed up. She was told no one could guarantee her safety.

Her extended family in South Africa were African National Congress supporters ”” the party of Nelson Mandela. They were longtime activists for racial equality. When Justine arrived at the family home from the airport, one of the first things her aunt said to her was: “This is not what our family stands for. And now, by association, you’ve almost tarnished the family.”

As she told me this, Sacco started to cry. I sat looking at her for a moment. Then I tried to improve the mood. I told her that “sometimes, things need to reach a brutal nadir before people see sense.”

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